Menu
Crafting refined workflows at the intersection of
Technology& humanexperience.
Strategy, AI governance, and the tools to make it real.
About
15+ years building products, systems, and revenue-generating platforms across hospitality, social enterprise, compliance, and e-commerce.
Currently Senior Manager, Digital & Performance at Shorefast, leading digital strategy across an 8-brand portfolio: building SaaS applications, deploying enterprise AI, and advising leadership on technology decisions.
What I do
01
AI Governance & Tools
↗
I build AI workflow automation systems for internal teams, deploy enterprise AI responsibly, and create the policy and training that make adoption stick.
/Shadow%20AI-%20Your%20Employees%20Are%20Already%20Using%20AI%20(And%20Why%20You%20Need%20a%20Policy%20Now).webp)
Article↗Shadow AIYour employees are already using AI.Article
↗CooperanceMy AI governance venture, built around responsible human-AI cooperation.Brand DevelopmentDesignNext.jsPostgresClaude CodeBuilt with Claude
Pay Band AnalyzerHelps HR place a role within their pay bands. Upload a job description and it walks through the analysis using the Knightsbridge Robertson Surrette point-factor system.Internal Shorefast tool
Job Description BuilderManagers talk a role through with Claude, and it outputs a branded, standardized PDF plus ready-to-post copy for LinkedIn, Indeed, and the Shorefast site.Internal Shorefast tool
Branded PDF SkillsCustom Claude skills that convert any document into a properly branded PDF, following each Shorefast brand's style guide.Internal Shorefast tool
QR Code & UTM BuilderGenerates custom QR codes and walks the user through building a proper UTM-tagged link for each one.Internal Shorefast tool
IQware Docs AssistantIngests the IQware documentation so staff can chat with Claude to understand the system's endpoints and build better API calls.Internal Shorefast tool
Built with Claude Code
Case study↗Flight DeckAn internal tool for Fogo Island Inn that tracks flights into Newfoundland airports, helping sales staff understand how guests travel and advocate for better flight times and frequency.Brand DevelopmentUI/UX DesignNext.jsAirLabs APIPostgreSQLAuthSelf-hosted (Ubuntu)
Case study↗Shorefast Impact Intelligence EngineAn internal metric-reporting engine that unifies digital data from across Shorefast's ecosystem into one place, combining live API feeds with custom CSV entry for sales and external events.Brand DevelopmentUI/UX DesignMeta APIMailchimp APIGoogle AnalyticsSearch Console APIGoogle AlertsWordPress RSSCSV Import
Live↗rrstt.appAn internal app I use to keep client projects organized, with a custom-built MCP so clients can comment on tasks and Claude Code picks those up to make the changes they request. It ships as a web app and a native macOS desktop app.Next.jsReactSupabaseTailwind CSSShadcn UITauriCustom MCPAI APIsLocal AI ModelsClaude Code
Article↗Password GeneratorA client-side web app that generates strong passwords locally in your browser. Nothing is stored or sent to a server.Next.jsReactTailwind CSSGSAP
Live↗Enzo's Super SnakeA browser-based take on the classic Snake game.HTMLCSSJavaScriptNode.jsExpressPostgresClaude Code
Article↗JP's Gutenberg DisablerA custom WordPress plugin that disables the Gutenberg block editor and restores the classic editing experience.WordPress PluginPHPClaude CodeCertifications
02
Dev, Design, & Experiments
↗
↗Fogo Island InnDesigned, developed, and launched the website for the inn (3 Michelin Keys, a Condé Nast Traveler Triple Crown winner) and built its first online booking system, now driving significant direct revenue.DesignSynXis BookingsSalesforce FormsSeasonal CTAsPHPBricks BuilderCrocoblock JetEngineVideo EditingPhoto & Video
Case study↗Economic NutritionDesigned the brand from the ground up, including a platform that auto-generates labels for print and web and deploys them to a custom Monday.com board for the marketing team.Brand DevelopmentDesignVitePostgresMonday.com APIClaude Code
↗Shorefast InstituteI lead the team that built and maintains this site, which also features some of my photo and video work.DesignWordPressBricks BuilderJetEngineCustom PHP PluginMonday.com Forms
↗Fogo Island Weather StationA Fogo Island Arts and National Gallery of Canada project by artist Liam Gillick. I built the site from Liam's design and, with National Gallery staff, developed a custom WordPress plugin that pulls live data straight from the remote weather station.WordPressCustom PHP PluginBricks Builder
↗Mrs. Grossman'sAn 8-year e-commerce partnership. Led a full platform rebuild and architecture reorganization to manage thousands of SKUs through multiple phases of growth.DesignShopify03
Video & Photo
↗
Photography and cinematography for the brands I work with, and a personal passion I pursue well beyond the job.
PlaceSelect clips from travels around Canada and Italy.
14 photos
8 photos
8 photos
11 photos
5 photosIn the Press11 features worldwide
Travel + LeisureFogo Island featureUSA↗Elle TaiwanAurora travel featureTaiwan↗Sharp MagazineBest Luxury Hotels in CanadaCanada↗Solo MagazineCanada luxury hotel guideCanada↗TravelPearlsAurora over Fogo Island InnSwitzerland↗Avenue RoadDesigning with PurposeCanada↗AARU CollectiveFogo IslandTravel↗e-fluxFogo Island Arts residencyInternational↗AkimboFogo Island Arts studiosCanada↗Hnatyshyn FoundationYoung Curator ResidencyCanada↗Rosehill Wine CellarsAt the Edge of the WorldCanada↗
04
Digital Transformation
↗
I turn antiquated systems into intuitive digital experiences: overhauling booking engines, rolling out new platforms, and wiring up cross-departmental workflows that actually scale.
