Digital Marketing
& Transformation Leader

Solving problems at the intersection of technology and human experience. As a digital marketing leader, I see opportunities where others see obstacles: transforming antiquated booking systems into intuitive experiences, weaving AI into daily operations, and building bridges between brands and their communities. My work spans from the remote shores of Fogo Island to national arts collaborations, always with the same core belief: that thoughtful digital strategy can strengthen both businesses and the communities they serve. I approach each project as both strategist and craftsperson, whether I'm coding custom solutions or developing policies that help teams embrace emerging technologies with confidence.